Do Luxury Cars on the Road Like Lexus Impress You?

A recent radio commercial for Lexus says, “What do people think when they see you driving a Lexus? For one thing, they see you as successful.”
But do they really?
Almost everybody leases their cars today. So you don’t need a lot of money to drive Lexus, BMW, or Mercedes.
One selling point of luxury brands has always been the notion that other people will think more of you when they see you buying and using the brand.
But does this still hold today?

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